Tracking and Analytics

Know exactly which marketing brings in customers.

If you cannot see where your customers come from, you are guessing with your budget. We set up tracking that follows a lead from the first click to the sale, and dashboards you can actually read.

Why your numbers never match

GA4 says one thing, Meta says another, Google Ads says a third, and none of them match the leads in your inbox.

Broken or duplicate tracking does more than confuse reports. It trains the ad platforms on bad data.

This is for you if

  • You do not trust your current numbers.
  • You cannot tell which channel brings your best customers.
  • You are about to scale spend and want clean data first.

What you get

GA4 and Google Tag Manager setup

Clean events for forms, calls, bookings and purchases, with no duplicates.

Meta Pixel and Conversions API

Browser and server-side tracking so Meta sees real conversions.

Server-side tracking

More reliable data that holds up against ad blockers and browser privacy changes.

Call tracking and CRM attribution

Calls and leads tagged with their source, so you know which channel brought each customer.

Looker Studio dashboards

One simple view of spend, leads, cost per lead and revenue by channel.

Questions people ask

Why does GA4 show different numbers than my ad platforms?

Each platform counts differently, uses different attribution windows and sees different parts of the journey. We set them up consistently and show you which number to use for which decision.

Do I need server-side tracking?

If you spend meaningfully on ads, it usually pays off, because it recovers conversions that browser tracking misses. We will tell you honestly if your setup does not need it yet.

Can you connect leads to actual sales?

Yes, when your CRM records the sale. We connect lead source to the sale, and can send that back to Google and Meta as offline conversions.

Getting leads but not customers?

Book a free strategy call